CCDN271 - Assignment Two: Abstract and Argument

In the growing global marketplace it is a necessity for businesses as well as designers to continue to remain competitive, for many this consequently means employing new strategies to gain an edge on their competitors. One such strategy utilized is that of emergence that is quickly becoming a part of the business principals in some creative industries, this is a constantly growing phenomenon within the marketplace. The problem is however, that since it is such a recent occurrence, much is still unknown about its effectiveness. In this project, I will research the use of emergence as an organizational tool for companies in creative industries. This is in order to reveal how it can be compatible with a viable business model, evaluating the use of emergence in business. I will achieve this by reading current literature from experts and theorists in this field, including works by Claire McInerney, Charles Wankel and Steven Floyd; from this I shall form a critical overview of leading theories. By consolidating these theories I will establish a framework of a working business model that uses emergence, I will then be able to compare this framework to contemporary examples of real world businesses that’s operation relies on the use of emergence. This study will show how the use of emergence can be compatible with a viable business model. Furthermore, I will be able to identify some of its limitations and strengths, thus the use of emergence in business will itself be evaluated.